Basil Hayden is proud to announce that it is now the official American whiskey of the MICHELIN Guide. Built on shared values of elevated standards of excellence, the two brands will work to showcase refined culinary and spirits with a partnership that invites consumers to unlock MICHELIN Guide-worthy experiences.
The partnership with the MICHELIN Guide is the latest example of how Basil Hayden redefines traditional bourbon tropes with their approachable yet refined recipe.
“Consumers seek out Michelin and Basil Hayden for similar reasons: They want an elevated experience,” said Cara Cornelius, vice president of food and travel experiences for Michelin Americas. “We know, however, people sometimes assume these experiences are out of reach, kept behind an expensive bill or impossible reservations. Our goal for this new partnership is to bring Michelin-level events to the consumer and show how sophistication and quality can be enjoyed by all.”
Jonathan Marks, senior marketing director for Global Small Batch Bourbon at Beam Suntory shares excitement for the collaboration. “We are honored to be the official American whiskey of the MICHELIN Guide. Both the MICHELIN Guide and Basil Hayden celebrate excellence in our craft and create unique experiences for consumers, making this the perfect partnership. At Basil Hayden, we aim to unlock experiences to make them accessible and approachable–just like our whiskey. Basil Hayden’s refined yet welcoming taste profile makes it appeal to both whiskey novices and seasoned bourbon drinkers,” Marks said.
“Both the MICHELIN Guide and Basil Hayden celebrate excellence in our craft and create unique experiences for consumers, making this the perfect partnership"